OUR PRIVACY POLICY IN BRIEF

Here at Hedin Mobility Group (”Hedin Mobility Group”, ”we”, ”our” and ”us”), we care about how your personal data is processed. Below is a brief summary of how we process your personal data as well as of your rights in relation to our processing of your data. You can read our integrity policy in full at https://hedinmobilitygroup.com/sv-se.

The companies within Hedin Mobility Group which you interact with are individually responsible for processing your personal data. For example, the company with which you enter into a contract when you purchase a vehicle is responsible for your personal data relating to your purchase.

In summary - When and why do we process your personal data?

When we make contact (such as by email, telephone, online chat or social media):

• to communicate with you when you have initiated contact with us, and
• to contact you regarding offers, to invite you to events or to give you a price quote for your vehicle at your request.

When you give your consent by visiting our homepage:

• to analyse how our website is used using a Google and Hotjar analysis tool as well as showing you tailored offers on other pages you visit using Google and Meta marketing services.

When you buy, lease or hire a vehicle or purchase a vehicle service or vehicle accessories from us or one of our dealers or when you make an online purchase:

• to complete your purchase, hire or lease,
• to communicate with you in connection with your order, e.g. send an order confirmation and follow up about your purchase after completion and send marketing materials to you,
• to remind you about items you have left in your basket online,
• to help you with any customer service cases or handle any guarantee, claim or right of withdrawal cases,
• to handle your customer account if you have chosen to create one, and to fulfil our legal obligations, e.g. storing information for accounting purposes.

When you subscribe to our newsletter:

• to send the newsletter with offers and information,
• to improve and develop our newsletter, and
• to ensure that you don’t receive marketing from us if you have opted out.

When you represent one of our dealers, suppliers or partners or a potential member of one of these groups:

• to communicate with you as well
• as to conclude and fulfil agreements with the companies you represent.

When you participate in one of our events:

• to process your application to the event, implement the event and follow up on your participation and our contact, and
• to take photographs during our event as well as promote other events using photographs in which you may appear.

We share your personal data with other parties, including companies within the Hedin Mobility Group, our dealers, general agents and vehicle manufacturers as well as IT suppliers. Your personal data will be shared outside the UK via our use of certain IT suppliers as well as your use of our website where you consent to our use of Google, Meta and Hotjar.

Your rights

Your rights in brief:

• The right to complain to the UK Information Commissioner’s Office
• The right to withdraw consent
• The right of access
• The right to object
• The right to erasure
• The right to data portability
• The right to rectification and
• The right to restrict processing

Contact

If you have any questions regarding our processing of your personal data or if you wish to exercise any of your rights, please contact us by email datacompliance@hedinautomotive.co.uk

If you wish only to withdraw consent to receiving marketing communications, please contact us by email: unsubscribe@hedinautomotive.co.uk